WillItRub is transparent about how we collect and use information. This policy explains what data we collect and how we protect your privacy.
Information you provide: When you contact us via email, we collect your email address and message content. When you use the fitment calculator, the tool runs in your browser and does not require login or account creation.
Automatically collected information: Like most websites, we automatically collect information about your visit including your IP address, browser type, device type, pages visited, time spent, referring website, and general geographic location (country and region level, not street address). This information is collected via analytics services and advertising networks.
Cookies and tracking technologies: WillItRub uses cookies, pixels, and similar technologies to track visits, improve functionality, and measure advertising performance. These include first-party cookies set by WillItRub and third-party cookies from advertising and analytics partners.
Google AdSense: WillItRub displays ads via Google AdSense. Google collects information about your visit to show you personalized ads. Google's use of advertising identifiers (Google Advertising ID, IDFA) allows them to track your activity across websites. See Google's privacy policy for details on their data practices.
Ezoic: WillItRub uses Ezoic for ad management and optimization. Ezoic collects analytics data about your visit to improve ad relevance and measure campaign performance.
Cloudflare Analytics: WillItRub uses Cloudflare's privacy-first analytics service. Cloudflare collects minimal data without using persistent cookies and does not create user profiles for tracking across the web.
Third-party vendors including Google, Ezoic, and affiliate networks use cookies to track your visits, show you personalized content and ads, and measure advertising performance. You can opt out of personalized advertising through:
Some browsers include a "Do Not Track" (DNT) feature. WillItRub respects DNT signals where technically feasible, but we cannot guarantee that all third-party services honor DNT requests. Disabling cookies or using privacy-focused browsers provides stronger privacy protection.
To operate the service: We use information to operate WillItRub, maintain the calculator, respond to your messages, and improve the user experience.
For analytics and improvement: We analyze how you use the site to identify popular features, fix bugs, and understand what content is most valuable.
For advertising: We use data to measure ad performance, prevent fraud, and provide anonymized reporting to advertisers.
For security and compliance: We may use information to detect fraud, prevent abuse, and comply with legal obligations.
WillItRub retains analytics data for operational and reporting purposes. Specific retention periods depend on the service (Google Analytics typically retains data for 14 months, Ezoic maintains longer-term analytics). Cookies are typically retained for 12-24 months or based on your browser settings.
If you email us, we retain your message to maintain correspondence history. You can request deletion of your email communications by contacting us.
WillItRub is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we've collected information from a child under 13, we will delete it promptly. Parents or guardians who believe we've collected information about their child should contact us immediately at hello@insolveo.com.
Your rights: Under California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, delete information about you, and opt out of the "sale" of personal information. Note that we do not "sell" data in the traditional sense, but we share data with advertising and analytics partners who may use it for their purposes.
How to exercise your rights: Contact us at hello@insolveo.com with "CCPA Request" in the subject line to submit a data access, deletion, or opt-out request. We will respond within 30 days.
WillItRub uses industry-standard security measures including HTTPS encryption, secure hosting, and regular security updates. However, no security measure is perfect. If you believe your information has been compromised, please contact us immediately.
We do not store sensitive payment information. If you make a purchase through an affiliate link, payment is processed by the retailer — not WillItRub.
WillItRub links to external websites including wheel retailers, tire shops, and automotive resources. We are not responsible for their privacy practices. Each external site has its own privacy policy. Review their policies before providing personal information.
We may update this privacy policy as our practices change or as new regulations emerge. Material changes will be posted on this page with a notice at the top. Your continued use of WillItRub after changes constitutes acceptance of the updated policy.
If you have questions about this privacy policy or how WillItRub handles your information, contact us at hello@insolveo.com. We respond to privacy inquiries within 7 business days.
Publisher: CMBMV LLC, California LLC
Email: hello@insolveo.com
Last updated: March 2026